Correspondence dated 27 June 1955

Summary

An item from the surviving correspondence of William John Sands.

Historical context

This item forms part of the surviving William John Sands correspondence and is dated 27 June 1955. It is preserved in the William John Sands Family Archive as evidence of Sands’s professional work and relationships. The accompanying transcript was produced by machine OCR and should be checked against the original scan before being treated as a definitive reading.

Catalogue description

Original correspondence scan imported from the Sands and Ferguson family archive. Source file: 19552706b.jpg.

Machine transcript — unreviewed

“6 Tatty Fepuson Bierich L fisher: Nowe Volkswagen's economical attributes, constantly advance are fully su Mileages exceeding 100,000 have bee: tended to increase. Petrol troubles are rarely exper Volkswagen sales have expar economy in operation a that the of the proved ration, lights a Volkswagen he engine has required no major atte: : 2 nd of mine has a poreee which has ead was removed for an 5 thou. My friend the day he FIAT "1100" has certainly given a boost to the modest sales formerly this Memufacturer in the Irish Republic. Were its prive a little lower it would wudoubtedly win more widespread favour because it is accepted as a car with many commendable features, not least of them being its excellent engine performance and its low fuel consumption, Like the Volkswegen, it has tremendous acceleration and speed, The Fiat has not been as long in the market as its German rival and is placed at a disadvantage on that score alone, but the factor of price is the major handicap towards a widespread sales expansion, For purpose of comparison I have checked the Fiat registration figures and they are as follows:- Year 195k c.seesee 270 March 1955 ...+.0. 88 BpriT 1955 ce evcey 60 The apparent lack of proportion in the figures is explained by the fact that "1100" did not appear here until well into the 1954 year. The new Fiat "600" mly arrived here this month and I have not had an opportunity of driving one I heard any reports about it. If you like I will make it my business to ut its behaviour and its potentialities in this market. FORD and Volkswagen have damaged Ford a lot, the traditional not predict that he will be untoppled as long as The Anglia remains the car which the modest-